This advertisement will make you do a double take.

Alexander Wang looked to have landed everyone from Beyoncé to Taylor Swift for the brand’s latest ad campaign, but it turns out they’re faking it.

“100% certified authentic ricco back in stock 5.22,” the designer captioned an Instagram Reel last week featuring a slew of celebrity impersonators flaunting the Alexander Wang Ricco flap bag ($1,050).

Ariana Grande double Paige Niemann (left) stars in the latest Alexander Wang ad.

The brand hired Instagram user SurB (left) to stand in for Beyoncé.

Taylor Swift lookalike Ashley Leechin (left) wore the pop star’s signature red lipstick.

Influencer Taylor Madison (left) gives off Kylie Jenner vibes in the ad.

The ad featured Ariana Grande doppelgänger Paige Niemann, Taylor Swift double Ashley Leechin, Beyoncé lookalike SurB and Taylor Madison, who bears a striking resemblance to Kylie Jenner.

Each “star” held Wang’s black pebbled leather bag up to the camera in the Reel, showing off the edgy style’s adjustable strap and studded silver bottom.

They definitely committed to the bit, with Niemann wearing the “thank u, next” singer’s signature blond high ponytail with a sequined dress and SurB sporting a very “Levii’s Jean’s”-inspired denim-on-denim look.

“Beyoncé” examined the studded leather bag.

The Swift clone waved to the camera.

Niemann wore her hair in Grande’s iconic ponytail.

Leechin, who wears Swift’s go-to red lip, rocks a pink cropped sweater and jeans in the Reel, while Madison channels Kylie Jenner’s casual looks in a comfy black hoodie.

Fashion fans had plenty to say about the controversial designer’s new campaign, like one who commented on Wang’s Reel, “Ordered celebrities from Temu much like your garments.”

“This video is diabolical lol,” another Instagram user wrote, while a third added, “What in the bootleg celebrity is going on?” while multiple called out the “uncanny valley” vibes of the video.

Taylor Madison shares beauty content on social media.

Leechin maintained her Taylor Swift vibe with a cat photo on Instagram.

Wang, who swore to “do better” following many 𝓈ℯ𝓍ual assault charges in 2021, has previously stirred controversy in recent days.

In a November 2023 campaign, the designer depicted Naomi Campbell with silver spikes all over her body. In December, he gifted Kanye West and Kim Kardashian’s 10-year-old daughter, North West, with a crystal-studded purse depicting an image of her mother’s grieving face.

Whatever this brand creates will undoubtedly pique people’s interest.